LongTermGrowth

14 Common Misconceptions About Business Development

14 Common Misconceptions About Business DevelopmentBusiness development (BD) is one of the most misunderstood functions in any organization. Often confused with sales or marketing, it plays a unique and strategic role in building long-term value. Misunderstanding what business development really involves can lead to wasted time, misaligned teams, and missed opportunities. Let’s clear the air by debunking...